GENESIS OF THE DESIGN
Hitting the bull’s eye in the characteristics strength and persistence. Even in ancient cave paintings the rhino appears at the center of attention. Horn and armor are considered as symbols of unconstrained power. Its appearance is directly at odds with the peaceful way of life. As plant eater the rhino betrays the lie of all cliches that relate strength to successful hunting. But one still must be wary. The rhinoceros is a highly sensible and easy to provoke character. The striking contradictions of this animal have fascinated graphic designer Maria Ainedter instantly. At first sight the obvious strength is impressive, at a closer look the beautiful lashed eyes become apparent. For the ICON COLLECTION she emphasizes the sensitive side of the rhinoceros by adding a colorful little bird. Through the artful geometries on the dominant horn she simultaneously awards an unmistakable position of authority.